×
You will be redirected back to your article in seconds

Summer B.O. looks livelier

'Bhoot,' 'Andaaz' rake in rupees

NEW DELHI — Bollywood is managing to raise a ghost of a wicked smile following good openings by two midsummer specials, “Bhoot” (Ghost) and “Andaaz” (Allure).

The Hindi-lingo film industry set in Mumbai has been reeling from a string of flops that saw losses amount last year to nearly $60 million and until the June openers, only “Jism” (Skin) had made any money this year.

But “Bhoot,” a suspense thriller directed by Ram Gopal Varma, opened June 6 to full houses, raking in 20 million rupees ($415,000) in Mumbai alone at the weekend — the best so far this year.

Made for about $1 million, Varma looks to have a hit on his hands — to the relief of distributors and exhibitors.

“Bhoot” tells the story of a couple played by Ajay Devgan and Urmila Matondkar who move into an apartment unaware that its previous occupant committed suicide there.

If suspense is selling, so is sex — skin-showing “Andaaz” has already recouped its $1.8 million outlay after just three weeks.

The movie, with flashes of bare flesh, has been especially popular in the northern cow belt, with theaters in the state of Bihar adding extra showtimes to accommodate the crowds.

Two big-budget family dramas — “Main Prem Ki Diwani Hoon” (I Am Crazy About Love) and “Chalte Chalte” (While on a Stroll) — are further expected to bring rupees clattering into the near-empty Bollywood coffers when they are released later this month, industry observers believe.

“It is a well-known fact that only family dramas bring in the repeat audience in India, which is so crucial for a movie’s success,” says trade analyst Indu Mirani.

Success for a Bollywood film is measured by an audience that can sing along to the musical numbers and quote line after line of dialogue — proof they have seen the picture numerous times.

More Film

  • Nona

    Film Review: 'Nona'

    Twenty years and 12 features down the line, it’s still hard to peg the directorial sensibility of Michael Polish, with or without the presence of brother Mark as frequent co-writer and actor. His output has been all over the place, from early Lynchian quirkfests to the very middle-of-the-road inspirational dramedy “The Astronaut Farmer,” not to [...]

  • Pawel Pawlikowski "Cold War"

    Pawel Pawlikowski's 'Cold War' Wins for Best Film, Director at European Film Awards

    “Cold War,” Pawel Pawlikowski’s black-and-white romance set in the 1950s, scooped the prizes for best film, director and screenplay at the 31st edition of the European Film Awards on Saturday. “Cold War” star Joanna Kulig also won the award for best actress. Marcello Fonte, the star of Matteo Garrone’s “Dogman,” won for best actor. Armando Iannucci’s [...]

  • The Favourite Bohemian Rapsody Star is

    The Best Movie Scenes of 2018

    When we think back on a movie that transported us, we often focus on a great scene — or maybe the greatest scene — in it. It’s natural. Those scenes are more than just defining. They can be the moment that lifts a movie into the stratosphere, that takes it to the higher reaches of [...]

  • Spider-Man: Into the Spider-Verse

    Box Office: 'Spider-Man: Into the Spider-Verse' Soars Toward $35-40 Million Debut

    “Spider-Man: Into the Spider-Verse” is swinging into theaters on a high note. Sony-Marvel’s latest output is launching to $42 million from 3,813 North American locations in its debut, though other more conservative estimates place that number at $35.5 million. The animated superhero story picked up $12.6 million on Friday, easily leading the pack for the weekend. [...]

  • Ventana Sur : Cinema226 Closes Four

    Cinema226 Announces Four Intl. Co-Productions, Hints at More (EXCLUSIVE)

    Mexico’s Cinema226, run by Marco Antonio Salgado and Sam Guillén, is driving into a raft of Mexico, Argentina and Spain co-productions, playing off the current vibrancy of Mexican film production funding and distribution outlets. Among the projects are titles which have been standouts at Ventana Sur’s Blood Window, the next film by Mexico-based Argentine filmmaker [...]

  • Ventana Sur Debates Gender Parity in

    Ventana Sur Debates Gender’s 50/50 in 2020 for Argentina Film Industry

    BUENOS AIRES — Despite recent gains, namely the equality pledge towards 50/50-2020 signed at the Mar del Plata Film Festival on Nov. 12, producer Magalí Nieva, pointed out that no representative from INCAA was present following the apparent resignation of its vice-president Fernando Juan Lima. “We are left without an interlocutor to discuss gender policies [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

More From Our Brands

Access exclusive content