MADRID — Confirming expectations, producer and TV exec Pedro Perez has been elected prexy of Spain’s powerful producers lobby, the Federacion de Asociaciones Audiovisuales Espanoles (FAPAE).
Perez replaces Cartel’s Eduardo Campoy, who announced his resignation last month, arguing that Fapae needed a full-time president who was not a jobbing producer.
Perez has a large and varied experience in film and TV, ushering top prodco Cartel into feature film production in the early ’90s and serving between 1997 and 1999 as the first prexy of the government-backed satcaster Via Digital.
As its president from 1993 to 1997, he was also one of the driving forces behind the growth of Fapae, helping to convert it into an architect — teaming with Spain’s Ministry of Culture and broadcasters — of new film and TV regs which increased both government subsidies and TV investment in film.
Perez was a center-right politician in his youth. Producers hope he will form a bridge between the largely liberal-to-left-wing film sector and Jose Maria Aznar’s ruling conservatives.
He faces two large challenges: to help persuade Spain’s finance authorities to increase Spanish state incentives, which are increasingly paled by financing mechanisms in the U.K., Germany and France; and to persuade Spanish broadcasters to observe investment quotas.