MediaPro bid for Lauren Films axed

Price offered considered too low

MADRID — Antonio Llorens, CEO of Lauren Films, Spain’s highest grossing indie distribber, has nixed a buy-up attempt by MediaPro, the rising star in the Barcelona entertainment world and co-produces of Oliver Stone’s “Comandante.”

“Roures wants to buy (Lauren) for the price of a bowl of cherries,” Llorens declared Tuesday, in a reference to MediaPro prexy Jaume Roures.

Llorens’ rebuff came at a meeting of the Assn. of Audiovisual Producers of Catalonia, where he had just been re-elected president, beating Roures.

Roures limited his reply to a laconic, per press reports, “If some one wants to buy, it’s because someone else wants to sell.”

The Lauren-MediaPro face off underescores tensions in Spain’s indie distrib sector, whose players have taken huge hits since merging pay TV companies Sogecable and Via Digital stopped picking up indie films more than a year ago.

Lauren, like many other distribbers, has admitted it wants a financial partner.

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