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Inside Move: ‘School’ of hard knocks

Par laffer plays its own tune on MTV ties

A correction was made to this article on Oct. 21, 2003.

In Paramount’s hit “School of Rock,” Jack Black delivers a prominent shout-out for Viacom sibling MTV.

Corporate synergy at work, right?

Not quite.

Black’s classroom rant, scripted by co-star Mike White, centers on the uselessness of going up against The Man.

“Who?” wonders one of the kids.

The Man, Black explains, ruined the ozone, burned down the Amazon and kidnapped Shamu.

“And there used to be a way to stick it to the man — it was called rock ‘n’ roll,” he rails. “But it turns out The Man ruined that, too — with a little thing called MTV.”

Black’s reading of the line evokes one of the film’s biggest laughs. For showbizzers, it’s all the more amusing because Paramount and MTV are sibling companies.

How does The Man feel about synergy gone bad?

“MTV gets made fun of every day and we have a sense of humor about ourselves,” spokeswoman Janet Hill responds. “It would be news if we asked them to take it out, right?”

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