Inside Move: Pix dial up cell phone biz for promos

Company's new product touted in 'Tomb Raider,' 'S.W.A.T'

After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies.

This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics.

Cingular Wireless and Sony Ericsson paired up to promote and equip Columbia’s spygirl sequel “Charlie’s Angels: Full Throttle.” The phone partners experienced strong product sales after associating with “Spider-Man” last summer.

Similarly, AT&T Wireless and Panasonic have pacted with Paramount’s “Lara Croft Tomb Raider: The Cradle of Life” to push the pair’s new camera-equipped phone and other goodies, including ringtones and other downloads.

Panasonic’s phone and other branded equipment are featured heavily in the Angelina Jolie actioner that raided theaters this weekend.

Meanwhile, Nextel and Motorola are rolling out ads to help hype Col’s “S.W.A.T.,” which bows Aug. 8. The ads feature the pic’s stars (including Colin Farrell, Samuel L. Jackson and L.L. Cool J) using the phones’ walkie-talkie feature to fight crime. Nextel is offering consumers an accessory-filled “S.W.A.T.” Action Pack.

How fitting for a movie whose tagline is “Even cops dial 911.”

More Film

  • 'Billionaire Boys Club' Review

    Film Review: 'Billionaire Boys Club'

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Crazy Rich Asians

    'Crazy Rich Asians' to Top 'The Meg's' Second Weekend

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Running for Grace

    Film Review: 'Running for Grace'

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Love 1. Dog Review

    Sarajevo Film Review: ‘Love 1. Dog’

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg on Oscars' New Popular Film Category Controversy

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Most-Anticipated Fall Movies 2018: 'A Star

    Fall Movie Preview 2018: 'Venom,' 'A Star Is Born,' 'Halloween'

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

  • Aretha Franklin 1972

    Aretha on Screen: What's the Fate of Jennifer Hudson Biopic and Embattled 'Amazing Grace' Doc?

    After luring nearly every major automaker as promotional partners on their pics, Hollywood’s marketing mavens are now on speed dial with the major cell phone companies. This summer, a number of major service providers and phone manufacturers are tag-teaming with the studios to rollout multimillion-dollar marketing campaigns tying their products to big pics. Cingular Wireless […]

More From Our Brands

Access exclusive content