Inside Move: No ‘Bowling’ backlash yet as B.O. booms

Docu currently longest-running current commercial release

Conjecture that Michael Moore‘s lustily booed comments on the Oscar stage would translate to box office poison hasn’t proven out — at least not yet.

In fact, the day after the show, B.O. for Moore’s Oscar-winning doc “Bowling for Columbine” was up 110% over the previous Monday, says distrib United Artists. And Day 2 after The Comments, receipts were still up 85%.

The film already has been hugely profitable for UA, which spent $3 million for domestic rights.

As of Oscar weekend, “Columbine” had earned $19.5 million in domestic B.O., and with “My Big Fat Greek Wedding” finally slipping off the charts, it’s the longest-running current release of any commercial film (two large-format releases have been out longer).

UA marketing VP Dennis O’Connor says “Columbine” has added 50 to 60 screens this past weekend to the 100 or so of recent weeks. UA is counting on free publicity from Moore appearances this week and next on “The Tonight Show,” Aaron Brown‘s CNN show and Bill Maher‘s HBO program to help draw in additional auds.

More Film

  • Conductor and Composer Eímear Noone pictured

    Oscars to Feature Female Orchestra Conductor for the First Time

    A woman will be conducting at the Oscars for the first time on Sunday, Feb. 9, the Academy announced today. Irish-born composer-conductor Eímear Noone will conduct excerpts from the five nominated scores. She is the first female to lead the orchestra in the history of the televised awards, the Academy said. Details beyond that are [...]

  • Tina Fey attends the "Mean Girls"

    Tina Fey Announces Movie Adaptation of Broadway's 'Mean Girls' Musical

    It’s good to be mean…the “Mean Girls” musical, that is. Producers of the hit Broadway show announced today that the Tony-nominated production is being adapted for the big screen for Paramount Pictures. The musical is based on the 2004 movie of the same name. “I’m very excited to bring ‘Mean Girls’ back to the big screen,’ Tina Fey, [...]

  • Justin Simien Variety Creative Impact Honoree

    Variety's Creative Impact Honoree Justin Simien Returns to Sundance With 'Bad Hair'

    Justin Simien understands the value of a compelling story. Before he broke out with his award-winning indie satire “Dear White People” in 2014, the 36-year-old American filmmaker worked in publicity, doing gigs at studios like Paramount and Focus Features. It was this experience, working on massively successful hits such as “Brokeback Mountain” and “Paranormal Activity,” [...]

  • A thermal sensor operated by the

    How the Wuhan Coronavirus Infected the Chinese Film Industry

    Just days ago, no one would have predicted that China’s most lucrative film-going season was about to be derailed by the escalating epidemic of a novel coronavirus that is now rapidly spreading through the country and beyond. Variety takes a look at how the box office in the world’s second largest film market has been [...]

More From Our Brands

Access exclusive content