JOHANNESBURG — South Africa’s National Film and Video Foundation will be working to consolidate the country’s position as a prime filmmaking destination at the AFCI Locations Expo in Los Angeles from April 11 to 14.
NFVF chief executive Khalipha Eddie Mbalo said the expo, where South Africa won an award for Best Stand from AFCI in 2002, was seen as an important marketing forum for the local industry.
” It is not enough that South Africa is known for its flora and fauna or a favorable currency. It is critical that we take every opportunity to promote the caliber of services, technical facilities and highly skilled crew available. It is through being able to provide a range of services as well as nature’s bounty that we will be able to attract greater numbers of international productions to South Africa.”
Historically, the Western Cape has been the most popular region for international producers. However, more recently, producers have been discovering the potential of other areas such as Kwa-Zulu Natal (KZN) and the Eastern Cape. The Kwa-Zulu Natal film office is due to be launched in June.