Brits put ut coin to release pix

World Brief

Italia Cinema, the national agency to promote local pics, and the British Film Council have pacted to provide cash to release more Italian pics in Blighty, Italia Cinema said Thursday.

The Film Council has put aside £1 million ($1.57 million) a year to start the program. Some $320,000 will go to distribution aid, with Italy kicking in the same amount.

The first film to benefit is 2003 David di Donatello winner “Respiro,” helmed by Emanuele Crialese; it’s set for a July release.

Meanwhile, Carlo Bassi, general director and marketing manager for Milan exhibition center Fiera Milano, has been appointed to the board of directors of Italia Cinema.

Fiera Milano managing director Massimo Viviani said Bassi’s input was important for the development of Mifed, the Italo film and TV market of which Bassi is director.

Bassi was chosen for his expertise in television and advertising. Mifed will be held Nov. 9-13.

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