×

Bradley to top Becker

Film group hopes to handle three films in its first year

SYDNEY — Indie U.S. film sales vet Reiko Bradley has a new role and address as the head of Becker Films Intl., a Sydney-based, globally oriented film distribution and financing entity.

Becker Films Intl. is a co-venture between Bradley and publicly listed Australian film and television company Becker Group that hopes to handle three films in the first year, with $5 million to $15 million budgets.

Until a couple of months ago Bradley was exec VP of worldwide distribution at Mark Damon’s L.A.-based MDP Worldwide, where she oversaw the distribution and sales of “The Upside of Anger,” starring Kevin Costner, recent Miramax acquisition “The I Inside,” toplining Ryan Phillippe, and “Monster,” with Christina Ricci.

Her 15-year career includes a stint heading the L.A. acquisitions office for Japanese conglom JVC. There she was instrumental in setting up a joint venture with Francis Ford Coppola and Wayne Wang, a first look deal with Jim Jarmusch, and overseeing development deals with Robert De Niro and Jane Rosenthal’s Tribeca Prods and Ridley Scott’s Scott Free Prods.

Bradley moved to Oz after meeting an Aussie chef, whom she wed, and the idea for the new entity was sparked by a meeting with Becker Group managing director Richard Becker.

“As a buyer, we knew Reiko as a tough operator who is very efficient and has a fantastic reputation,” said Becker, who bought “The Musketeer” from her at MDP.

“Reiko’s experience in the international market is the key to identifying viable feature film productions and her tested experience in putting financial structures in place and managing worldwide distribution and sales makes her a valuable asset to our overall film ambitions.”

While Becker noted Aussie films would comprise the majority of the firm’s slate, he said Bradley’s relationships with U.S. and other filmmakers would help her to secure international productions. They expect to firm their first pic — a non-Oz title — within a few weeks.

Aware of the pitfalls of indie financing and sales, Becker said, “We will be very careful in the selection of projects and very judicious in our investments.”

Becker Group owns distrib labels Becker Entertainment, Dendy Distribution and Globe Entertainment as well as exhib Dendy Cinemas, which operates 19 screens in Australia and New Zealand. It also has a 50% stake in video/DVD distributor Magna Pacific Pty.