Winokur lends heft to ‘Girl’

'Hairspray' thesp lands telepic gig

“Hairspray” star Marissa Jaret Winokur will once again play a big girl with an even bigger heart in the upcoming ABC Family telepic “Beautiful Girl.”

Fran Drescher and Mark Consuelos round out the cast.

Similar to her Broadway alter ego, Winokur will play an overweight woman set on winning a local beauty pageant in order to snag the vacation prize for her honeymoon. Drescher plays Winokur’s superficial mother, and Consuelos stars as her fiance.

Winokur, who inked a one-year holding deal with Touchstone TV and ABC in October, will also perform two original songs within the competition penned by former ’80s pop idol and Broadway thesp Deborah Gibson.

“Marissa is a talent that (senior VP of programming) Linda Mancuso had often spoken about,” ABC Family prexy Angela Shapiro said. “When she joined the ABC Network, we just thought it was the perfect opportunity. We couldn’t be more thrilled.”

Net telepics do well

ABC Family has fared well in the made-for department this summer. Net’s three previous efforts, “This Time Around,” “Lucky 7” and “See Jane Date,” posted hefty increases across female demos and in adults 18-49.

Shapiro says the cabler looks to produce eight more romantic comedies, the net’s genre of choice, in the coming year.

“The romantic comedies we’ve done so far have done incredibly well for us, especially with the personality of the channel. We’re not looking to do any dramas or documentaries,” Shapiro said. “We’re all about entertainment and having fun and ‘Beautiful Girl’ perfectly fits that.”

Production under way

Production on “Girl” began Tuesday in Toronto. Pic will bow in October.

Before her Tony-winning turn in “Hairspray,” Winokur appeared in the features “American Beauty,” “Teaching Mrs. Tingle” and “Never Been Kissed.” She has guest starred on “Just Shoot Me,” “Boston Public,” “Felicity” and “Curb Your Enthusiasm.”

Drescher recently appeared in the NBC laffer “Good Morning Miami.”

“All My Children” alum Consuelos next appears in upcoming Miramax war epic “The Great Raid” and the NBC telepic “The Legend of Butch & Sundance.”