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Warner Indie Pix adds two to mix

New veeps will report to Gill

HOLLYWOOD — Warner Independent Pictures continues to take shape with Michael Andreen ankling Fox to become the specialty label’s exec VP of production and mPRm publicity vet Laura Kim joining as exec VP of marketing and publicity.

Andreen was most recently senior VP of production at 20th Century Fox. He previously served at Warner Bros. Pictures as VP from 1995-99. He will report directly to Mark Gill and oversee development and production of movies on the Warner Independent Pictures slate.

Of his move from big-budget studio film to smaller, specialized fare, Andreen said, “I think there’s a common thread — our stories (at Fox) were just magnified” compared to indies, which “I tend to watch anyway; I think my affinities run very much that way.”

Gill praised Andreen’s “blue-chip development and production experience,” calling him “an ideal choice to head our production team.”

While at Fox, Andreen was responsible for overseeing production on such upcoming films as Peter Weir’s “Master and Commander: Far Side of the World,” Ridley Scott’s “Tripoli” and Roland Emmerich’s “The Day After Tomorrow” as well as this summer’s “League of Extraordinary Gentlemen.”

Immediately prior to working at Fox, Andreen was a producer at New Line Cinema, and before that, a VP at Warners, where he worked on Clint Eastwood’s “Space Cowboys” and acquired “Confessions of a Dangerous Mind” for the studio, bringing on Charlie Kaufman as its screenwriter.

Meanwhile, Kim, too, will report to Gill. She had been overseeing mPRm’s film clientele and will now be responsible for the marketing and publicity of WIP’s theatrical releases. She also will play a vital role in acquisitions efforts at major festivals upon her arrival Oct. 6.

In a statement Warner Bros. Pictures prexy of production Jeff Robinov said that “one of the keys to Warner Independent Pictures’ success will be how well we distinguish ourselves from other studios’ releases through our marketing and publicity.” He added that he was “confident that (Kim) will be a tremendous asset in helping us achieve that goal.”

Kim has worked at mPRm since 1992, repping films such as “Shine,” “The Sweet Hereafter,” “Happiness,” “Elizabeth,” “Being John Malkovich,” “In the Bedroom,” “Mulholland Drive” and “The Pianist.” Corporate clients have included the Sundance Institute, Good Machine, Strand Releasing, IFP/LA and the Independent Spirit Awards and the Los Angeles Film Festival. More recently, she’s been hyping “Better Luck Tomorrow,” “Capturing the Friedmans,” “Dirty Pretty Things” and “American Splendor.”

Prior to mPRm, Kim worked at Buena Vista Motion Picture Group’s marketing department.