Aishwarya Rai, Cannes jury member and one of Bollywood’s biggest female star, joined “Bend It Like Beckham” director Gurinder Chadha to promote their upcoming movie “Pride and Prejudice — The Bollywood Musical” at a beachside lunch thrown by the project’s financier Pathe.
Describing the project as “a British movie with a nod to Hollywood and a nod to the Hindi film industry,” Chadha said her intention is “to make a film for people in the small towns across America, across Europe and across Asia who may have heard of Bollywood movies but haven’t seen them.”
She cited “Fiddler on the Roof,” “Grease,” “West Side Story,” “Seven Brides for Seven Brothers” as influences upon her conception for the movie, which shoots later this year.
Chadha has updated Jane Austen’s 19th century romantic comedy to present-day India, England and America.
Asked what kind of box- office results distribs could expect, she answered confidently, “On ‘Beckham’ we’re on $80 million worldwide, so we’ve got to at least double that.”
Miramax has taken North and South American rights to the project.