Dennis Higgins has joined Intermedia as senior VP, corporate communications and publicity.
Higgins will oversee Intermedia’s corporate branding and supervise publicity on the company’s film projects in addition to serving as liaison with distributors of the company’s films.
He also will work with Intermedia’s corporate parent, Munich-based IM Internationalmedia, to position that company in the international market.
Higgins, who has been Intermedia’s inhouse communications consultant, also served as senior VP publicity for Miramax Films. Prior to that, Higgins was senior VP of publicity at Columbia Pictures, where he worked for 11 years.