You will be redirected back to your article in seconds

Inside Move: Regency boss sells his soles

Milchan helped rescue Puma, reaped millions in sale

But will the action heroes in New Regency movies sport any fewer Puma sneakers?

Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma.

Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled its market value and now ranks as Europe’s No. 3 sporting-goods company.

There was no immediate word on what Milchan or his Regency Enterprises might do with the sports-boots booty. But initial press reports of Monday’s Goldman Sachs-managed offering by Monarchy suggested Regency will continue to help Puma place its products in Hollywood projects.

Puma track suits and trainers display company’s leaping-cat logo are regularly visible on Regency TV productions like “Malcolm in the Middle,” and Milchan lost no time after his initial investment making sure the company’s movies featured prominent Puma placements as well. By 1998, Meg Ryan was scampering around in Puma sneakers in “City of Angels.”

More Film

  • Running for Grace

    Film Review: 'Running for Grace'

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

  • Love 1. Dog Review

    Sarajevo Film Review: ‘Love 1. Dog’

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg on Oscars' New Popular Film Category Controversy

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

  • Most-Anticipated Fall Movies 2018: 'A Star

    Fall Movie Preview 2018: 'Venom,' 'A Star Is Born,' 'Halloween'

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

  • Ruth Wilson

    'The Affair's' Ruth Wilson Stays Mum on Controversial Exit

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

  • CULVER CITY, CA - AUGUST 16:

    'To All the Boys I've Loved Before' Star Lana Condor on Bringing More Diversity to Movies

    But will the action heroes in New Regency movies sport any fewer Puma sneakers? Regency boss Arnon Milchan’s Monarchy Enterprise Holdings has reaped an estimated $676 million from the sale of a 39% controlling stake in German athletic-shoe maker Puma. Milchan helped rescue the floundering company in 1996. Since then, publicly traded Puma has tripled […]

More From Our Brands

Access exclusive content