Indian ad firm sprouts pic subsid

World Brief

New Delhi-based Ushak Kaal Advertising has made its maiden foray into feature films.

It has set up a subsidiary, Tandav Films, to shoot low-budget film “Khosla ka Ghosla” (Khosla’s Nest), set for a September re-lease.

Ushak Kaal is following other ad filmmakers into Bollywood production, a trend started by Percept Advertising through its subsidiary Tyger Prods.

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