Revolution Studios has moved up the release of its comicbook actioner “Hellboy,” leaving its Memorial Day weekend berth for a less-competitive April 2 slot.
“Hellboy,” directed by “Blade II’s” Guillermo del Toro, was originally set to open against DreamWorks’ “Shrek 2.”
The two weekends before Memorial Day have Universal’s “Van Helsing,” Warner Bros.’ “Troy” and Paramount’s “The World of Tomorrow” hitting multiplexes, while the weekend after the holiday has Fox’s “The Day After Tomorrow.”
Revolution is aiming to give “Hellboy” more of a window to cash in among the pic’s core sci-fi, horror and fantasy fans, as well as build awareness among broader auds. Pic stars Ron Perlman as a demon conjured up by the Nazis during World War II who opts to serve the cause of good rather than evil.
New release date now pits it against DreamWorks’ laffer “Envy,” Par thriller “The Blackout Murders,” U’s “Two Brothers” and Fox’s kidpic “Mission Without Permission.”
April has already proved a winning month for Revolution, which scored last spring with “Anger Management,” originally a summer title.
“When you look at what’s coming out around Memorial Day, there are some very big pictures,” Revolution partner Tom Sherak said. “We figured we’d be much better off coming out earlier with a movie that we think will be the next big comic book movie. Whenever you can be the first, be the first.”