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Duo pact for ‘Paul’ marketing, trees

Short Take

Exodus Film and Los Angeles nonprofit Earth Communications Office have formed a marketing and environmental partnership on the live-action/CGI pic “Paul Bunyan.”

Eco will provide Exodus with ways to offset environmentally detrimental aspects of production. Exodus will produce two “Paul Bunyan” PSAs for worldwide distribution and exhibition by Eco and will plant one tree for each ticket purchased by moviegoers.

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