Columbia gets creative with new ad prexy

Exec to o'see ad campaigns, trailers, posters

Columbia TriStar Motion Picture Group has bumped up longtime inhouse ad man Josh Goldstine to prexy of creative advertising.

“Josh is one of the most accomplished and innovative creative executives in the business,” said Sony Pictures Entertainment vice chairman Jeff Blake, to whom Goldstine reports.

Goldstine will continue to oversee all ad campaigns, trailers, posters and similar materials developed for films released by Columbia Pictures and Revolution Studios. The promotion puts Goldstine organizationally on par with worldwide marketing prexy Geoffrey Ammer, who also reports to Blake and uses the products of Goldstine’s unit in campaigns.

Goldstine has developed ad campaigns for such features as “Spider-Man,” “XXX,” “Men in Black II,” “As Good as It Gets” and “Black Hawk Down.” He has led the creative advertising for 10 No. 1 films in the past 18 months.

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“Josh’s fingerprints are literally on every trailer, poster, commercial and popcorn bag created by this studio,” said Col chair Amy Pascal. “He is a true creative force, and we would not have enjoyed the enormous success we have had during the past several years without his contributions.”

Goldstine started as an exec assistant to Col’s marketing prexy in 1991, working his way up the ladder to, most recently, senior exec VP of marketing.

Goldstine was suspended for 30 days two years ago after a subordinate in his department, director of creative advertising Matthew Cramer, created a non-existent film critic and used fabricated quotes in ad campaigns for several films.

Goldstine has received a Clio, numerous Key Art awards and gold medals from the New York and London Advertising Festivals.