CAA enlists marketing maven

Exec promoted 'Legally Blonde,' 'Die Another Day'

Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy.

At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process to theatrical release.

“Megan has extensive experience working with filmmakers from the preview and testing process through pre-opening box office analysis,” CAA prexy Richard Lovett said. “She will be a powerful resource for CAA clients, providing a highly informed, strategic point of view in the marketing of their films.”

Crawford played a key role in the marketing of recent hits including “Legally Blonde” and “Die Another Day.” She spent almost 10 years with MGM in various marketing capacities before joining CAA this week.

Crawford, in a statement, said her studio experience and marketing expertise “will complement” the agency’s core business of representing filmmakers, screenwriters, actors and — more recently — global corporations.

More Film

  • Imira Teams with TV3, Toonz, Telegael

    Imira Teams with TV3, Toonz, Telegael on Landmark Animation Series ‘Mondo Yan’ (EXCLUSIVE)

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • Curse of La Llorana

    Film News Roundup: Horror Movie Re-Titled 'The Curse of La Llorona' for Spring Release

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • Brad Pitt Leonardo Dicaprio

    Brad Pitt and Leonardo DiCaprio Turned Down 'Brokeback Mountain,' Says Gus Van Sant

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • Mammia Mia Here We Go Again

    Box Office: 'Mamma Mia! Here We Go Again' Dancing Past 'Equalizer 2' to $30 Million-Plus Opening

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • 'First Man' With Ryan Gosling to

    Damien Chazelle's 'First Man' With Ryan Gosling to Open 75th Venice Film Festival (EXCLUSIVE)

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • Joaquin Phoenix The Joker

    Joaquin Phoenix's 'Joker' Movie Gets Release Date

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

  • Quentin Tarantino

    Quentin Tarantino's Manson Murders Movie Moves Up Two Weeks

    Creative Artists Agency has hired motion picture marketing strategist Megan Crawford, who most recently was MGM’s vice president of marketing strategy. At the studio, she supervised all research functions for theatrical marketing and developed online marketing plans for each theatrical release. She also served as a liaison with MGM’s production execs from the development process […]

More From Our Brands

Access exclusive content