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Key Player: Bob Chapek

President, Buena Vista Home Entertainment

Exec trivia: Before Disney, Chapek marketed ketchup for the H.J. Heinz Company.

The basics: Chapek has been with BV’s marketing arm for a decade, and became president in 2000. He now serves as the marketing, sales and distribution guru responsible for pushing various Disney, Touchstone, Miramax, Dimension and ABC/ESPN properties into the DVD/video marketplace. Chapek plots retail strategy and oversees logistics of the studio’s gigantic supply chain.

Rep: Chapek has pushed hard for state-of-the-art technology and supplemental material on all Disney DVDs. In fact, he serves as president of industry trade association, Digital Entertainment Group, which plots ways to increase consumer DVD awareness.

Company line: “When it became obvious that DVD was going to be mainstream, we knew we had an opportunity to use the Disney brand to ‘demystify’ and educate the more technophobic mainstream customers about the benefits of DVD. Libraries that had already been exploited on video can be made new again, with restored picture and sound, and interactive bonus material to broaden the entertainment experience.”

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