Cablevision’s defining HD moment

Alpert to spearhead service that launches Oct. 15

Cablevision finally took the veil off its high-definition satellite platform late Tuesday, announcing that the soon-to-launch DBS platform will indeed be called Voom, featuring an exclusive package of 21 high-def channels from programming arm Rainbow Media.

New York area cabler said the service will officially launch Oct. 15 and will be spearheaded by Mickey Alpert, a “satellite broadcasting pioneer” previously of Alpert & Associates consulting.

Company said the new satellite service is “designed to meet the emerging demand for high-definition programming from a rapidly growing base of HDTV owners,” by offering as many as 39 HD channels. The service will also offer “as many as 88” popular cable nets in standard-definition format, along with local digital over-the-air programming.

Cablevision did not provide details on the retail offer, which is believed to be handled in conjunction with Sears stores, instead directing interested customers to submit their names and details to a Web site (Voom.com) starting today.

Alpert said the service would target a market of some 6 million consumers that have purchased high-def TV sets and other home theater equipment, but who to date lack access to sufficient high-definition programming.

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