The trade group for the $10.3 billion vidgame business has renamed itself the Entertainment Software Assn.
Formerly known as the Interactive Digital Software Assn., the ESA announced the change Monday as part of a makeover designed to make it just a bit clearer what exactly the org does.
“We did not arrive at this decision lightly,” said ESA prexy Doug Lowenstein. “We consulted with people we’ve worked with in the industry, the media and in government. And it was clear to that the name ESA adds a clarity and focus that will enhance our ability to represent the industry as we look forward to the 10th anniversary of the association’s creation.”
Org is best known for running the annual Electronic Entertainment Expo, the mammoth Los Angeles conference that has become the top stop for Hollywood reps looking to do deals with the business that is its single biggest source of licensing revenue and has spawned several feature films.
The ESA reps the publishers of games that accounted for about 90% of U.S. sales. The organization also lobbies Congress and local governments on legislation affecting the industry and has been a lead plaintiff in several recent First Amendment suits to overturn laws restricting vidgame sales.