You will be redirected back to your article in seconds

Sega, ESPN teaming on vidgames

Visual Concepts to create games with cabler's talent

Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings.

The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, former senior VP of sports marketing and programming at Turner Broadcasting, will oversee a major marketing push, set to begin in August.

Visual Concepts is Sega’s sports-game developer, responsible the past few years for its “2K” sports titles.

Under the new deal, Sega will rebrand its games for pro football, basketball, hockey and baseball and college basketball with the ESPN name. ESPN commentators — including Chris Berman, Gary Thorne and Bill Clement — will provide voiceovers during games and breaks, when Berman will provide faux SportsCenter reports. The games also will use ESPN music, camera angles and graphic elements to look more like actual broadcasts.

More Scene

  • Taraji P. HensonTaraji's Boutique of Hope

    Taraji P. Henson Opens Up About Seeking Mental Health Treatment

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Bryan Cranston Reflects on Early Rejection,

    Bryan Cranston Reflects on Early Rejection and the 'Breaking Bad' Scene That Still Rocks Him

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Channing Tatum on Taking Time Off,

    Channing Tatum Says He's Ready To Get Back to Work After Quiet Year

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Zendaya Wants To Do a 'Little

    Zendaya Wants To Do A 'Little Mermaid' Live Action: 'Why Wouldn't I?'

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Meryl Streep Wants Tracey Ullman to

    Meryl Streep Wants Tracey Ullman to Run for President

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Justin Theroux'Maniac' TV Show premiere, London,

    Justin Theroux Binge-Watched 'The Hills' While Making Netflix's 'Maniac'

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

  • Jakob Dylan2018 Film Festival Opening Night

    LA Film Festival: Jakob Dylan Talks Music Documentary 'Echo in the Canyon'

    Vidgame publisher Sega will overhaul its well-regarded sports titles under a deal with ESPN that puts the Disney cable network’s brand on all its sports offerings. The deal also calls for Steven Raab, senior VP of marketing for developer Visual Concepts Entertainment, to oversee marketing and work closely with ESPN to exploit the partnership. Raab, […]

More From Our Brands

Access exclusive content