Nintendo continues to sweeten the offerings on its struggling Game-Cube vidgame console to attract customers, announcing that it would bundle a new add-on that allows the machines to play cartridges from its far more successful handheld, the GameBoy, on televisions.
The company had boosted sales the past three months by giving away one of four top games to buyers of its $149 GameCube. Beginning June 23, the company will throw in a preview disc of playable demo versions of some games and give buyers a choice of the free title or the GameBoy Player add-on technology.
The Game Boy Player bundle fits a broader Nintendo strategy of tying together the GameBoy and GameCube. Various versions of the GameBoy have sold more than 100 million units, and it has been the company’s cash cow for most of the past decade.