Fox Sports ties Net, cable ad sales

Move comes after Lycos deal expired

Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net.

Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday.

Fox will be able to sell ads for the online and cable sites together, an approach that gives them more direct access to advertiser purchasing time on the parent networks. Fox owns or is affiliated with 21 regional sports nets.

As part of the shift, Fox tabbed John Trimble vice prexy of sales for FoxSports.com, heading ops in New York, and overseeing sales reps in L.A. and, after an upcoming expansion, Chicago and Detroit.

More TV

  • TV News Roundup: Netflix Adds New

    TV News Roundup: Netflix Renews 'Fastest Car,' Greenlights Two New Automotive Shows

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Joel Kinnaman, Sarah Jones and Michael

    Ron Moore's Apple Sci-Fi Series Casts Joel Kinnaman, Michael Dorman, Sarah Jones

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Penn Jillette

    Penn Jillette: Trump Said 'Racially Insensitive Things' on 'The Apprentice'

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Pilgrim Media Signs Unscripted Producers Michael

    Pilgrim Media Signs Unscripted Producers Michael Canter, Jeff Krask

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Janet Mock Pose FX

    NBC, FX, CW Execs on Supporting TV's Female Storytellers Post-#MeToo

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Sam Esmail Jason Bateman

    Inside the Art of the Peak TV Overall Deal

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

  • Ethan Peck

    'Star Trek: Discovery' Casts Its Spock

    Fox will merge off- and online sports ad efforts in an arrangement among FoxSports.com, Fox Sports and Fox Sports Net. Change comes after an agreement between FoxSports.com and Internet portal Lycos, which had handled the site’s ad sales, expired Monday. Fox will be able to sell ads for the online and cable sites together, an […]

More From Our Brands

Access exclusive content