WB homevid elevates King

Exec named VP-general manager

HOLLYWOOD — Marsha King, a 13-year veteran of the studio, has been promoted to the newly created position of exec VP- general manager for Warner Home Video.

King will report directly to James Cardwell, the recently named prexy of Warner Home Video who replaced Warren Lieberfarb who was ousted Dec 20 (Daily Variety, Jan. 8).

King will add responsibility for domestic video-on-demand and pay-per-vew, new media and technology development and intellectual property protection to existing duties in her former post executive vice president of new business development, business affairs and administration.

Previously, she was responsible for the division’s strategy for new market development, including China, worldwide video acquisitions and the development of pay-per-view and video-on-demand.

“Marsha and I have been colleagues for many years and I have always respected her business acumen,” said Cardwell. “I am delighted to be able to announce Marsha’s new position and the expanded role she will play in the growth of our business.”

King was highly instrumental in the creation and growth of DVD and played a key role in the formation of multi-industry organizations currently addressing the complex change from the analog to the digital environment.

She currently serves as AOL Time Warner’s representative on the Steering Committee of the DVD Forum, a multi-industry organization dedicated to the sustained development and growth of DVD. She will now also join the Movielink Board of Directors.

King joined Warner Home Video in 1990 as VP & general counsel, after stints at the law firm Rosenfeld, Meyer & Susman and 20th Century Fox.