‘Seinfeld’ DVD eyed

Exclusive bits included as rollout nears

As it readies for another round of syndication sales, “Seinfeld” finally is being prepped for DVD.

Star Jerry Seinfeld told Daily Variety sister publication DVD Exclusive (formerly DVD Premieres) that he’s actively helping to create interviews and commentaries, and digging up the annual season-ending gag reels of outtakes produced by and for the cast and crew, for material that could be included as extras on the DVD.

The production timeline and release date is uncertain.

Meanwhile, Seinfeld begins hitting the talkshow circuit tonight to promote another DVD, the extras-laden version of his docu “Comedian,” released theatrically last year by Miramax.

Seinfeld will show up this evening on “The Tonight Show With Jay Leno,” Friday at “On the Record With Bob Costas” and Monday on “Live With Regis and Kelly” to talk about the DVD version of “Comedian” and the exclusive DVD extras.

In addition to producing the movie, Seinfeld, like a growing number of filmmakers and stars, didn’t just throw a few deleted scenes and outtakes on the DVD. He produced original material specifically for the DVD, even getting Martin Short in character as his talkshow host Jiminy Glick to conduct interviews with Seinfeld and “Comedian” co-star Orny Adams.

Seinfeld also called on his pals at “Late Night With David Letterman” to let him use clips on the DVD from standup bits he and Adams did on the CBS show to hone their acts, as chronicled in the movie.

As for the series “Seinfeld,” the comic said the question of when it will be on DVD is always among the first from auds when he performs.

But while he is helping to determine which outtakes and newly produced extras will be included on the DVD, he said the decision about the release of “Seinfeld” on DVD is strictly in the hands of Sony Pictures Entertainment and its Columbia TriStar Home Entertainment division, which own distribution rights.

Sources at Sony and CTHE said it’s not a question of whether the DVD will come out, but when, and that’s in the process of being determined.

The complete interview with Seinfeld can be read at www.dvdexclusive.com.

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