MGM seeks major Bond bounty

16 mil copies to be shipped domestically, o'seas

MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.”

The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in.

The studio is already taking re-orders for “Die” in the U.K. and other parts of Europe, where the DVD was released in late April.

The title also marks what is believed to be the highest percentage of DVDs for a major release, with 93% of all copies being delivered in the U.S. and Canada on the digital format, compared with just 7% on VHS.

Great expectations

MGM president and chief operating officer David Bishop said the title should wind up generating twice the business of the previous top James Bond movie, the 1995 release “Goldeneye,” which has generated $100 million worldwide in consumer spending on the purchase and rental of the VHS and DVD.

If the studio sells all 16 million copies, consumer spending worldwide, including rental, could reach close to $300 million worldwide, according to industry estimates. Box office receipts for the movie, released in theaters last fall, have reached $160 million in the U.S. and $430 million worldwide.

Retailers are discounting the DVD, which carries a suggested retail pricetag of $29.98 to as low as $14.99, with some offering exclusive value-added material provided by MGM, such as Best Buy’s bonus DVD docu “Bond Girls Are Forever.” Bishop said the studio did exclusive offers with a number of retailers.

(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)

More Film

  • Julio Iglesias Spain's singer Julio Iglesias

    LA Screenings: Disney Media Networks Preps Julio Iglesias Bio-Series (EXCLUSIVE)

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

  • Cannes Critics’ Week Title ‘Woman at

    Cannes Critics' Week Title 'Woman at War' Sells to Europe, China (EXCLUSIVE)

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

  • Lebron James Channing Tatum

    Lebron James and Channing Tatum Pitch 'Public Enemy' Lands at New Line

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

  • Schlock Gems Await Transilvania Crowds Among

    Schlock Gems Await Transilvania Crowd Among Shockproof Selection

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

  • INCAA To Award $2.6m Annually to

    INCAA Commits $2.6m Annually to International TV and Digital Platform Co-Production

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

  • Lucian Pintilie Inspired Romanian New Wave,

    Lucian Pintilie Inspired Romanian New Wave, Local Filmmakers Say

    MGM shipped its largest ever initial retail order of DVDs and videos for Tuesday’s North American release of “Die Another Day.” The studio has shipped 8 million copies of the biggest 007 movie ever, with another 8 million expected to be shipped overseas by the time orders from all countries come in. The studio is […]

More From Our Brands

Access exclusive content