HOLLYWOOD — It wasn’t MTV’s Video Music Awards, but that was precisely the idea behind creating the Music Video Producers Assn.’s own show in the first place, to honor those overlooked in the cabler’s splashier, singer-oriented kudofest.
So, the 12th MVPA awards, held recently at downtown L.A.’s Orpheum Theater, featured more obscure honors like best hair, makeup and colorist/telecine work. But just like the VMAs, there were still plenty of skimpily dressed women and oddly coiffed and clothed men.
Big winners were Anonymous Content’s Mark Romanek, who collared director of the year and two other statues for various projects, and Justin Timberlake‘s “Cry Me a River,” directed by DNA’s Francis Lawrence, which picked up Video of the Year and two other awards.
The Hall of Fame Video was the late Herb Ritts’ 1991 take on Chris Isaak‘s “Wicked Game,” which stirred plenty of licentious memories.
“I don’t know about you, but I so wanted to be Helena Christensen when that video came out, or gay, whatever,” said emcee Shannon Elizabeth.