A new MPAA-related site sets out to educate Internet users on the consequences, both carrot and stick, of ignoring film copyrights. On the carrot side, the studios argue that if revenue drops, “they may not be able to make the big summer movies we all enjoy so much; the TITANICs, the SPIDER-MANs, the JURASSIC PARKs,” and that illegal movies often have bad sound, out of focus picture, people walking in front of the action and missing endings.
On the stick side, they say that using file sharing software makes your computer more likely to be infected with virus, and remind potential wrong-doers that expulsion from school, firing from work, fines and jail time can result from illegal downloading.
Overall, the site relies unnecessarily on innumerable pop-ups. Every page offers links to rent, buy, download or buy tickets for movies, driving home the message that there do exist many ways to legally see movies.
The site is part of a larger media campaign in theaters and commercials. On the site, a video clip ad of a set painter discussing his love of the industry and how piracy hurts him directly is available for viewing in QuickTime and Windows Media format. The clip wasn’t encoded with embedded creator or copyright information, a surprising oversight, but it plays well.
Throughout the site, random quotes and stats pepper the pages. Most are germane, though a few — ” ‘The Young and the Restless’ has produced more than 7,900 episodes and has been on the air for more than 30 years” — seem a little off-message. One of the quotes, though, seems excessive: “It has become appallingly obvious that our technology has exceeded our humanity – Albert Einstein”
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