HOLLYWOOD — Programming vet Andy Friendly has joined Sucherman Consulting Group, where he’ll help oversee the company’s West Coast operations.
Friendly has been consulting and developing projects through his independent production company since ankling King World in 2001. His new gig as senior consultant at Sucherman is non-exclusive, which means Friendly can explore other pursuits, such as continuing to serve as an adjunct professor at USC.
Sucherman Consulting handles business strategy, executive placement, communications planning and other services for clients such as Viacom, NBC, ABC and Universal. Friendly will work closely with the firm’s founder, Stuart Sucherman, as well as East Coast operations head Sean Scanlon.
“I’ve known Stuart since I was a kid, when he worked with my father (legendary producer Fred Friendly) at the Ford Foundation,” Friendly said. “They’re probably the leading consultants to the entertainment industry. My job is to help grow it and develop the business out here.”
Friendly’s credits include serving as the first producer on “Entertainment Tonight,” as well as long stints at CNBC and King World, which he departed in March 2001 as president of programming and production.
More recently, Friendly spent a year consulting for NBC, and he continues to develop projects for his own company.