Martha Stewart’s magazine Everyday Food will officially launch in September with a rate base circulation of 500,000, execs at Martha Stewart Living Omnimedia said Wednesday. The culinary mag has been in test launch phase since January.
Everyday Food will publish 10 issues per year.
Announcement comes as Stewart faces criminal charges for her sale of ImClone stock in late 2001 — she has pleaded not guilty — which has caused advertisers to pull out of her flagship magazine, Martha Stewart Living. Chrysler is one company that did not renew its ad contract this year.
Ad pages are down 30% at Living for the year through July, compared with the same period in 2002. Pages are down by 42% for July, according to Steve Cohn, editor of the Media Industry Newsletter.
As for why Stewart is not prominently featured on the digest-sized Everyday Food, Stewart said, “My face would’ve taken up too much room.”