SPE revamps its media unit

Media dept. sees Napoli upped to sr. veep, Goldberg named VP

HOLLYWOOD — Sony Pictures Entertainment has restructured its media department, naming Stefanie Napoli as senior VP media and hiring Brad Goldberg as VP media.

The executives work directly with Sony’s media-buying agency, McCann Erickson. Napoli reports to Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group, while Goldberg reports to Napoli.

Napoli joined SPE as VP media in 1999. She was previously VP and associate media director at Grey Entertainment, where she fostered the agency’s relationship with Warner Bros.

Goldberg had worked at McCann-Erickson as VP media since 2000. Prior to that, he worked for five years at 20th Century Fox Film Corp. in the media department of the studio’s domestic theatrical marketing division.

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