Publicist Cari Ross has left her senior veep post at BWR to become a partner at I/D PR. Ross will remain in New York and is bringing with her such longtime clients as Jennifer Connelly, Salma Hayek, Stockard Channing, Dylan McDermott, Josh Lucas, Marisa Tomei, Jennifer Jason Leigh and Julianna Margulies.
Ross had been at BWR for seven years and ran its Gotham office with Leslie Sloane. She becomes the fourth partner at I/D PR, alongside Kelly Bush, Mara Buxbaum and Ina Treciokas. That trio just elevated Hollywood-based publicists Catherine Jeffery and Joe Libonati to the vice president level.
I/D PR reps movies, TV shows and corporations, but its strength remains a film client list that includes Natalie Portman, Ben Stiller, Mike Myers, Diane Lane, Tobey Maguire, Sarah Jessica Parker, Sean Penn and Julia Stiles.