SYDNEY– Australia’s Beyond Intl. has promoted Fiona Crago to general manager of TV sales arm Beyond Distribution, replacing Liliana Lombardero, who has left the company.
Crago was general manager of business and legal at Beyond Intl.
“With more than six years’ experience in business affairs at Beyond, Fiona has been an integral part of the company’s finance, deal-making and acquisitions team,” said CEO Mikael Borglund. “She has been widely exposed to the business of the company — on both the sales and acquisitions sides — and has the in-depth experience to grow Beyond’s international television sales business.”
Crago will report to Borglund and will manage a team of sales execs based in Sydney, London and New York. In her first initiative, she has upped Munia Kanna to head of sales.
Previously VP, international sales for Asia/Pacific/South Africa, Munia will continue to be based in Beyond’s Sydney office.