Disney ups goods guy

Exec helped forge partnerships with large retail chains

HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain.

Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation.

Among such moves was Mooney’s implementation of a “direct-to-retail” approach in which the Mouse has struck merchandising partnerships with large retail chains such as Wal-Mart, Hasbro and others. Other branding partnerships include efforts with Coca-Cola, Kellogg’s and Motorola.

“Andy and his team have done a great job of forging business relationships with many leading and trusted global brands,” Disney prexy Robert Iger said.

Head Mouseketeer Michael Eisner emphasized Mooney’s leadership in Disney Consumer Products’ turnaround campaign.

“Since joining us as president . . . three years ago, Andy has done a superb job of redirecting the business unit’s focus and strengthening the Disney brand,” Eisner said. “DCP is intent on product innovation, product quality and building relationships.”

Prior to joining Disney, Mooney spent 20 years with sports clothing retailer Nike.

More Biz

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

  • Lionsgate General Counsel Left Amid Allegations

    Lionsgate General Counsel Left Amid Allegations of Sexual Abuse

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

  • Radiohead Coachella

    Radiohead Demands Answers in Drum Technician's Death

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

  • Kevin Durant LeBron James

    Kevin Durant Praises LeBron James' Lakers Move

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

  • Kevin Durant Rich Kleiman

    Kevin Durant Shares His Media Biz Playbook at Variety Sports & Entertainment Breakfast

    HOLLYWOOD — Mouse House’s consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain. Disney Consumer Products Worldwide has taken several steps under Mooney in an effort to free the division from recent stagnation. Among such moves […]

More From Our Brands

Access exclusive content