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MADRID — Marina Fuentes and Will Machin have been tapped to jointly head international sales at sales company Buena Onda, whose driving forces are producer Donald Ranvaud (“City of God,” “Farewell My Concubine”) and Simon Channing-Williams , Mike Leigh’s producing partner.

Machin and Fuentes worked as joint prexies of international sales at Andres Vicente Gomez’s Spanish production company Lolafilms. They will start immediately; Machin will be based out of Buena Onda’s head offices at Little Wing Films in London, Fuentes in Madrid.

A Colorado University graduate, Fuentes worked at Spanish distribbery Alta Films before joining Lolafilms in 1999 to direct Spanish film sales. Machin worked at Capitol Films before starting at sales and development company Lolafilms U.K. in 1999.

Buena Onda aims to makeover the high-profile artpic sales biz, paring and detailing sales costs and bringing projects onto the market at four annual presentations where buyers are given a short deadline to make an offer.