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BMG secures CD protection

Tech allows for limited copying, sharing of music online

Music major BMG has tapped digital-security firm SunnComm Technologies to provide anti-piracy protection for selected CD releases worldwide.

Under terms of the multi-year licensing and revenue pact, BMG will be able to use SunnComm’s MediaMax CD-3 technology, which allows for limited copying and sharing of music from a protected CD over the Internet.

The technology, which BMG has already rolled out on promo and advance releases in the U.S., lets computer users play the CD and share the songs with friends on a temporary basis. It does not, however, allow the files to be ripped into unprotected formats like MP3 or shared on peer-to-peer networks.

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