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Beer run is capped

Law firm wraps as management beckons

NEW YORK — Founding partners Steven Beer and Larry Rudolph will shutter their Gotham-based entertainment and media law firm Rudolph & Beer on July 31.

Beer will join multinational law firm Greenberg Traurig, while Rudolph will launch artist management company ReignDeer Entertainment.

Established in 1993, Rudolph & Beer emerged as a music biz leader thanks largely to the clout given Rudolph as manager for Britney Spears. Other key firm clients included the Backstreet Boys, ‘N Sync, 98 Degrees, Rakim, the Sugar Hill Gang, DMX and O-Town.

The dissolution of Rudolph & Beer was prompted in part by Rudolph’s move into full-time management. After getting his start in management when 13-year-old Spears walked into his office off the set of “The Mickey Mouse Club,” Rudolph has helped guide her career ever since. But he realized management was turning into a full-time job.

Picking one

“Over the past few years, the transition has happened naturally where it’s just taken up all of my time,” Rudolph told Daily Variety, adding that he will no longer rep any legal clients. “I was forced to make a choice between the two, and doing the management is a more efficient use of my time.”

Film clients at Rudolph & Beer included documaker Barbara Kopple, actress Rosario Dawson and production and distribution companies such as Lot 47, Myriad Pictures, Belladonna Prods. and Solaris Entertainment. ReignDeer will continue to manage Spears and popster Nick Lachey and co-manage pop acts Dream and Nikki Cleary.

Bedecked in ‘Holly’

Rudolph served as exec producer on Spears’ movie debut “Crossroads.” He is helping build her TV production company, through which he will exec produce “Holly,” a pilot for ABC Family based on the book “A Mother’s Gift,” by the singer and her mother. In addition to recently producing “Death of a Dynasty,” Beer served as producer, producer’s rep or legal counsel on pics such as “Empire,” “Crossroads,” “L.I.E.,” “Black and White” and “Tumbleweeds.”

He anticipates taking his film clients to Greenberg Traurig, where he will become a shareholder and set up the New York-based film practice.

Rudolph & Beer staffers Dan Dymtrow and Jennifer Webster will join ReignDeer, while Maria Miles and Ted Weinrib will cross with Beer to Greenberg Traurig. Susan Bank joins ReignDeer to coordinate touring.

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