Screener scheme

Letter to the Editor

To the Editor:

I’ve been a voting Academy (Executive Branch) member for more than 25 years and I’ve observed some of its rules from ridiculous to really ridiculous. I’m pointing particularly at the practice of the studios sending voters copies of films, which have Award potential in one category or another.

They come to us, figuratively like dirty films in plain brown wrappers. The Academy wants to protect its members from being influenced by graphics or any advertising elements including names of the stars or any resume of the film.

This in the face of a barrage of advertising in Variety singing the praises, as it should, of the particular film. The phrase “for your consideration” is a euphemism for “vote for us, dammit!”

Marketing and publicity are almost as much of the lifeblood of a film as the movie itself. So in the most important industry in the free world disseminating entertainment and information, why try to gag the mouth that feeds us?