RIO DE JANEIRO — TV Record has made major changes in upper management including the appointment of Bishop Clodomir dos Santos Matos to the No. 2 executive post.
TV Record is controlled by the Igreja Universal do Reino de Deus (Universal Church of God’s Kingdom), a protestant org. However, the net is a commercial channel with religious programming limited to the early hours of morning.
Bishop Matos hosts a religious talker on TV Record but has not held a management position. He may leave his program now that he has been named vice president, reporting directly to prexy Bishop Honorilton Goncalves da Costa.
Bishop Matos replaces Roberto Franco, not a church member. TV Record did not disclose the reasons for his departure.
The broadcaster inked a four-year contract with programming and artistic director Luciano Callegari, the former programming director at rival No. 2 net SBT, who joined TV Record earlier this year.
He was hired to help TV Record challenge SBT in the ratings. While TV Record had narrowed the gap in 1990s, it has lost some ground over the past few years.
TV Record’s average audience share (7 a.m. to midnight) slipped from 12.1% in 2000 to 11.2% in 2001, while SBT’s share rose from 22.9% in 2000 to 25.8% in 2001.