HOLLYWOOD — TV Academy chairman Bryce Zabel has officially launched TV Responds, the org’s task force relating to the ongoing war on terrorism.
Zabel traveled to Washington last week to discuss television’s role in the war, along with other industry issues, with White House and congressional officials.
“All of us are concerned that it’s not sufficient to make public service announcements for us in the U.S.,” Zabel said. “We want to look long term at how TV can do a better job. Obviously, it’s in the interest of Congress and the White House to do a better job telling America’s story.”
Zabel said he discussed ways the creative community could contribute to any campaign.
“That would allow more of our product to be seen around the rest of the world in a positive way, so the only thing that’s seen isn’t just ‘Baywatch,’ ” he said.
Greystone Prods. prexy-CEO Craig Haffner and Jeff Wachtel, USA Network’s exec VP of series and longform programming, will serve as co-chairs of TV Responds.
Meanwhile, Zabel said the TV Academy has hired a search firm to begin scouting for a new president to replace Jim Chabin, who left the org late last year.
Also, Zabel will meet with new National Academy of TV Arts & Sciences prexy Peter Price for the first time this week; Zabel will partner with Price to help announce this year’s Daytime Emmy Awards nominees.
Zabel said the West Coast and East Coast orgs are discussing new ways to work closer together, such as sharing a common Web site or merging their separate magazines. Despite ongoing speculation about reunification, Zabel said that possibility still isn’t on the table.