TBS plays numbers game

Cabler shakeup will reassess strategy

NEW YORK — The Nielsen numbers crunchers at Turner Broadcasting System are getting a shakeup, including the creation of a new corporate-research unit and some fresh titles for the company’s veteran executives.

Spearheading the makeover is Jack Wakshlag, the recently appointed chief research officer of TBS, who said three staff members he’s inheriting, Greg Gajus, David Kudon and Robin Thomas, will take charge of the corporate-research unit.

This unit will work on the analysis of all the numbers flowing in to the company, covering news, entertainment and sports. Gajus will continue as VP of audience analysis. Kudon gets the new post of VP of marketing science and forecasting. Thomas’ new title is VP of forecasting and planning. The three will give advice to the heads of research of all the Turner networks.

Another exec, Jon Marks, gets a promotion from VP research for TNT to the new post of senior VP of entertainment research, overseeing not only TNT but TBS Superstation, Cartoon Network, Turner Classic Movies and Turner South.

Also reporting to Wakshlag are Sherrill Mane, senior VP of CNN research in New York; David Woolfson, senior VP of international research; Mary Hall, VP research for the WB network; and Mark Sacher, director of marketing research for CNN.

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