Cementing the repurposing trend hitting the syndication arena, Paramount Domestic Television’s new strip “Life Moments” has been given an afterlife on cable’s Hallmark Channel.

Episodes of the reality skein — “Later Today” alum Asha Blake has just been installed as host — will be stripped on Hallmark a week after airing on stations. The two runs shouldn’t compete, with stations getting “Life Moments” during daytime and Hallmark looking to slot it in early fringe.

Move follows the recent revelation that ABC Family will offer a delayed run of next season’s Caroline Rhea syndie yakker (Daily Variety, Feb. 27). There’s also “Crossing Over With John Edward,” which kicked off its dual Sci Fi/syndication play this fall.

Nowadays, you can’t go a day without hearing of a repurposing arrangement in the broadcast network world. But the practice just started rolling into the syndie ranks.

The lag likely can be chalked up to the fact that it’s easier to clear these pacts with a few network toppers than with the larger number of station executives in the syndie biz.

Katz TV’s programming veep Bill Carroll admitted stations are “certainly not cheering” the lost exclusivity on show product, but called repurposing inevitable with everyone in the TV industry scrambling for dollars in today’s tougher economy.

Dual runs do help the syndicator: A good chunk of Studios USA’s “Crossing Over” household ratings comes from its nightly Sci Fi run.

These content deals also boost emerging channels like Hallmark, said its programming executive VP David Kenin.

“It’s quite different from anything we’ve done before,” he said, comparing the format for “Life Moments” (which is similar to TLC’s reality hits “A Baby Story” and “A Wedding Story”) to Hallmark’s mostly movie lineup. “We’re definitely trying to find a way of making ourselves distinct in a competitive environment.”

In what may be an olive branch offering to stations, Paramount is letting stations replace “Life Moments” host Blake with their own local news talent to introduce certain show segments. The idea is that this option will keep audiences separate for the syndicated and Hallmark runs.

There may be some danger of “Life Moments” getting spread too thin, appearing in syndication, on Hallmark and — in a way — on TLC. Pie Town Prods. is a producer of both “A Baby Story” and “Life Moments.”

Still, after years of few fresh syndie standouts, “sometimes greater awareness can help,” Carroll said, noting “Law & Order” was bolstered by adding a daily A&E run to its weekly NBC broadcast.