HOLLYWOOD — Following its November decision to beef up brand extension operations, NBC Enterprises has inked merchandising pacts for “Fear Factor” and several of its daytime soaps.
For “Fear Factor,” NBC has teamed up with Bruce Brown Fashions to kickstart a clothing line tied to the reality show. Sportswear emblazoned with the “Fear Factor” logo should roll out in stores this September. “Fear Factor” hats and visors, courtesy of the company Bio-Domes, will be available this summer.
In a second product tie-in deal unveiled Tuesday, NBC is asking businesses to show off their wares within the plotlines for “Passions” and “Days of Our Lives.” Featured items will be later sold to viewers via the Peacock’s cable channel ShopNBC.
Others do it, too
NBC is just the latest in a string of nets looking to creatively mine more revenue out of its content. CBS already sells “Survivor”-related clothing. Showtime said Monday it will offer racy “Queer as Folk”-themed T-shirts and calendars. Revlon recently paid ABC millions to become a long-running plot fixture on its sudser “All My Children.”
“To proactively work product placement into our storylines as well as leverage and extend our NBC Daytime brand in a transaction way is a first for us,” said Sheraton Kalouria, the net’s senior VP of daytime programming. “This will be an entertaining way (for viewers) to acquire a piece of their favorite show.”