SYDNEY — MTV reality skein “The Osbournes” preemed to strong auds on CanWest’s Ten on Monday, off the back of the “Big Brother” finale.
“The Osbournes” attracted 1.88 million (39.9%) viewers in the 9 p.m. slot, boosted by buzz from the U.S and favorable press.
“Big Brother” won the night with a peak 2.3 million, or 48.3% of viewers, between 7 and 9 p.m.
More ‘Big Brother’
Ten has committed to a third series of Southern Star Endemol’s “Big Brother” even though series two generated less heat than the No. 1 rated first series: auds for the finale were down 17% on 2001.
“The 7 p.m. Monday to Friday show averaged a 49% commercial share in our target demographic, and overall ‘Big Brother’ was the most successful (non-sporting) program among under 40s this year,” programmer David Mott said.
Next week “The Osbournes” moves to 9.30 p.m. Monday nights, which means Ten can avoid language censorship.
Ten bought the show — the highest-ever-rated series on U.S. basic cable television — for an undisclosed price after beating off bids from rival stations.