Deborah Norville has signed on as host of King World’s syndie mag “Inside Edition” for three more years.
Contract re-up means Norville gets to mark a full decade headlining the King World-distributed strip. She first came on as lead anchor in 1995, replacing Bill O’Reilly, who has gone on to host his own Fox News Channel yakker.
“We’re thrilled to have a journalist of Deborah’s caliber continuing with Inside Edition,” said the distrib’s CEO Roger King. “She’s a true network quality star who brings the utmost professionalism and credibility to the series.”
“Inside Edition” has held up well with Norville at the wheel. Season-to-date, “Inside Edition” has moved ahead of its Warner Bros. rival “Extra” to take second place among the mag pack, according to Nielsen Media Research. While “Extra” (a 2.8 average) is down 10% from this time last year, “Inside Edition” (3.2) is up 7%. Paramount’s “Entertainment Tonight,” tracking a 6.2 for the season so far, has proven tough to catch for everyone.
“I look forward to continuing to work with the talented people at ‘Inside Edition’ and King World in producing more quality TV in the future,” added Norville.
Before teaming with “Inside Edition,” Norville was best known for her co-hosting stint on NBC’s “The Today Show.”