New adult Discovery

World Brief

Discovery Channel India plans to pep up its image with adult-themed latenight programs.

The channel will launch the “Late Night Discovery” programs Monday.

Discovery also has reconfigured other slots to suit all age groups. The channel has introduced nine new time periods targeting women and children as part of a new marketing strategy.

According to Deepak Shourie, managing director of Discovery India, the new slots showed increases of 21% in primetime viewership, a 20% jump in kids audience and 43% in women’s viewership.

More TV

  • Man in the High Castle

    Amazon Renews 'The Man in the High Castle' for Season 4

    Discovery Channel India plans to pep up its image with adult-themed latenight programs. The channel will launch the “Late Night Discovery” programs Monday. Discovery also has reconfigured other slots to suit all age groups. The channel has introduced nine new time periods targeting women and children as part of a new marketing strategy. According to […]

  • 'Supergirl,' 'Arrow' Producers Stars Talk New

    'Supergirl,' 'Arrow' Producers Stars Talk New Cast Members, Showrunners

    Discovery Channel India plans to pep up its image with adult-themed latenight programs. The channel will launch the “Late Night Discovery” programs Monday. Discovery also has reconfigured other slots to suit all age groups. The channel has introduced nine new time periods targeting women and children as part of a new marketing strategy. According to […]

  • Trader Joe's Silver Lake Shooting Ends

    Update: One Dead in Trader Joe's Shooting; Suspect in Custody

    Discovery Channel India plans to pep up its image with adult-themed latenight programs. The channel will launch the “Late Night Discovery” programs Monday. Discovery also has reconfigured other slots to suit all age groups. The channel has introduced nine new time periods targeting women and children as part of a new marketing strategy. According to […]

  • Josh Holloway Colony

    USA Network Cancels 'Colony' After Three Seasons

    Discovery Channel India plans to pep up its image with adult-themed latenight programs. The channel will launch the “Late Night Discovery” programs Monday. Discovery also has reconfigured other slots to suit all age groups. The channel has introduced nine new time periods targeting women and children as part of a new marketing strategy. According to […]

More From Our Brands

Access exclusive content