National Geographic Television has engineered the first TV-syndication sale of a service called “Newsreel” to NBC’s owned- and-affiliated stations.
Matthew White, VP of the film library of National Geographic TV & Film, said he’s doing license deals with individual NBC TV stations, which will be able to get more than 2,000 hours of digitized footage, as well as breaking international news, for use on their local newscasts.
National Geographic itself, White said, has crews in various countries taping material for cablecasting on the National Geo Channel and the weekly “Explorer” series on MSNBC. The Nat Geo Channel schedules a nightly hourlong newscast that the service will be able to draw on for its syndication packages.
But Nat Geo also has a deal with ABC Australia, which staffs seven wholly-owned news bureaus around the globe. So the syndicated news service will offer breaking international stories to the NBC stations, as well as pieces on “topics ranging from science and medicine to exploration and cultures to nature and wildlife,” according to White.
For its license fee, the NBC station will get 30 minutes of news and features each week. The deal is non-exclusive, and Nat Geo is negotiating with other network affiliates to pick up the service.