Mexico gets into reality with ‘Big Bro’

Skein generates buzz, expects to nab high ratings

MEXICO CITY — “Big Brother,” Mexico’s first home-produced reality show, bowed Sunday in a two-hour launch special.

Program, on Televisa’s No. 1 network, Canal 2, has generated huge buzz here and is expected to garner high ratings.

Twelve contestants, picked from more than 150,000 applicants, will be locked in a house at a secret location for 106 days and spied on by 40 cameras. Highlights will air weekdays at 8.30 p.m. on Canal 5, Televisa’s third network.

Conservative pressure groups and Catholic leaders have campaigned against “Big Brother,” produced by Endemol Mexico, a 50-50 venture between the Dutch format creators and Televisa.

But most advertisers are resisting calls to boycott the show, according to Walter Rodriguez, exec VP of media buyer MindShare. “I expect once the ratings come that many clients will be very interested,” he told Daily Variety.

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